As SEWP’s flagship module, the Consumption Module brings Factory Sales and Retail Sales together, enabling a company to estimate the future consumption and demand for its products. Comprised of three parts that operate synergistically, the Consumption Module encompasses consumption planning, demand planning, and retail inventory estimates. Working in tandem, all three parts deliver a complete view of the sales cycle, bringing to light insights that can be used both internally and with customers.
"The Consumption Module brings my business into complete focus. Here I can see in one view the flow of products being shipped from the factory, the units being consumed at retail, and the impact on ongoing market inventory. It is invaluable!"
--Jennifer M. VP Marketing Clarion Brands

Module Highlights

Consumption Planning

The Consumption screen brings together Factory Sales and Retail Sales data which users then use to estimate consumption (aka retail purchases). This can be set at the Customer, Brand, &/or Product level for calendar months, or even weeks.


Consumption reports values in both units and projected factory dollars. With the ability to assign Unreported % of sales by-Product by-Customer to base projections, SEWP presents "all-in" consumption.
Demand Planning

With accurate estimates made for retail consumption by-Product by-Month, creating a demand plan is a straight-forward process. SEWP displays consumption values alongside factory sales projections, giving authorized users all the data points they need to make a good monthly estimate for every product.


Consumption Module's instant reporting is always available to provide updates to Operations, or, measure ongoing progress.
Inventory Impact

Being able to see clearly the flow of product from factory sales through retail consumption also brings estimated inventory quantities into focus.


SEWP pulls all the relevant data streams together, and then allows authorized users to input beginning inventory amounts whenever they are known. Monthly inventory levels by-Customer, by-Product calculate automatically, and instantly adjust if updates are made.


If reorder thresholds are known SEWP will also alert for situations when product is at-or-below a Customer's reorder point.